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| '''Microeconomics''' is a branch of [[economics]] that studies the behavior of individuals, households, and firms in making decisions regarding the allocation of [[scarcity|scarce resources]]. It analyzes how these decisions interact in [[market]]s, how [[supply and demand]] determine [[price]]s, and how prices in turn guide the distribution of goods and services. Microeconomics examines the [[market failure]]s that occur when markets fail to produce efficient outcomes, and it studies the various [[market structure]]s—from [[perfect competition]] to [[monopoly]]—that shape economic activity.<ref name="Mankiw2021"/> | | '''Microeconomics''' is the branch of [[economics]] that studies the behaviour of individual economic agents—households, firms, and workers—and how their decisions determine the allocation of scarce resources through markets. It examines how prices emerge from the interaction of [[supply and demand]], and how consumers and producers make choices under conditions of scarcity.<ref name="wiki">Wikipedia contributors, "Microeconomics".</ref> |
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| Whereas [[macroeconomics]] studies the economy as an aggregate system, dealing with national income, inflation, and unemployment, microeconomics zooms in on individual economic units. It is concerned with the determination of output and price for individual firms and industries, and with the determination of prices in the [[factor market]]s for [[labor]], [[capital]], and [[land]].<ref name="Samuelson2010"/>
| | Microeconomics contrasts with [[macroeconomics]], which studies aggregate phenomena such as [[inflation]] and [[unemployment]].<ref name="wiki"/> |
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| A central principle of microeconomics is that individuals make choices at the margin: consumers maximize [[utility]] subject to a budget constraint, and firms maximize [[profit]] subject to production costs. The interaction of supply and demand in competitive markets is assumed to lead to an [[economic equilibrium]] that is [[Pareto efficiency|Pareto-efficient]], meaning no one can be made better off without making someone else worse off.<ref name="Varian2014"/>
| | == Subject matter == |
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| ==Origins and history==
| | Microeconomics focuses on a set of core questions: |
| The foundations of microeconomic thought date back to the [[classical economics|classical economists]] of the 18th and 19th centuries, including [[Adam Smith]], [[David Ricardo]], and [[John Stuart Mill]]. Smith's ''[[The Wealth of Nations]]'' (1776) argued that the self-interested behavior of market participants, coordinated by the price mechanism, leads to socially beneficial outcomes as if guided by an "invisible hand."<ref name="Smith1776"/>
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| The [[marginal revolution]] of the 1870s—independently advanced by [[William Stanley Jevons]], [[Carl Menger]], and [[Léon Walras]]—shifted the focus from the classical labor theory of value to the [[marginal utility theory of value]]. Value, it was argued, is determined not by the total amount of labor embodied in a good, but by the utility of the marginal unit consumed.<ref name="Blaug1997"/>
| | * How do consumers decide what to buy, and how do firms decide what to produce? |
| | * How are prices and quantities determined in different [[market structure|market structures]]? |
| | * How is income distributed among the [[factors of production]]? |
| | * When do markets succeed or fail in allocating resources efficiently? |
| | * How do individuals and firms make decisions under uncertainty? |
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| [[Alfred Marshall]] synthesized these ideas in ''[[Principles of Economics (Marshall)|Principles of Economics]]'' (1890), developing the familiar supply-and-demand framework and the concept of [[price elasticity of demand]]. Marshall treated supply and demand as the two blades of a scissors, jointly determining price.<ref name="Marshall1890"/>
| | == Key concepts == |
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| In the 20th century, microeconomics was further formalized through [[general equilibrium theory]] ([[Kenneth Arrow]], [[Gérard Debreu]]), [[welfare economics]], and the study of [[imperfect competition]] ([[Edward Chamberlin]], [[Joan Robinson]]). The postwar period also saw the emergence of [[game theory]] ([[John von Neumann]], [[John Forbes Nash Jr.]]), which transformed the analysis of strategic interaction among firms and other agents.<ref name="Myerson1991"/>
| | {| class="wikitable" |
| | ! Concept |
| | ! Description |
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| | | [[Supply and demand]] |
| | | The model that determines equilibrium price and quantity in a market. |
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| | | [[Opportunity cost]] |
| | | The value of the best alternative forgone when a choice is made. |
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| | | [[Marginal utility]] |
| | | The additional satisfaction from consuming one more unit of a good. |
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| | | [[Elasticity of demand]] |
| | | The responsiveness of quantity demanded to a change in price. |
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| | | [[Market failure]] |
| | | A situation in which the market fails to allocate resources efficiently. |
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| | | [[Perfectly Competitive Market]] |
| | | A market with many buyers and sellers, homogeneous products, and free entry. |
| | |} |
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| ==Core concepts== | | == Applications == |
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| ===Supply and demand===
| | Microeconomic analysis underpins many areas of applied economics, including [[labour economics]], [[industrial organisation]], [[public economics]], and [[welfare economics]]. It also provides the analytical foundations of [[game theory]] and of the study of [[externality|externalities]] and [[public goods]].<ref name="wiki"/> |
| The [[supply and demand|law of supply and demand]] is the fundamental model of price determination in a [[market economy]]. The [[demand curve]] shows the quantity of a good that consumers are willing and able to buy at various prices during a given period; it typically slopes downward because consumers substitute toward cheaper goods as price rises. The [[supply curve]] shows the quantity that producers are willing to offer for sale at various prices; it typically slopes upward because producers find it profitable to expand output as price rises.<ref name="Mankiw2021"/>
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| The intersection of the supply and demand curves determines the [[market equilibrium]] price and quantity. At this price, the quantity consumers want to buy equals the quantity producers want to sell. If the price is above equilibrium, a [[surplus]] emerges, pushing the price down; if below, a [[shortage]] emerges, pushing the price up.<ref name="Varian2014"/>
| | == See also == |
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| Shifts in the supply or demand curves—caused by changes in income, tastes, input costs, technology, or the prices of related goods—lead to new equilibrium prices and quantities.
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| ===Elasticity===
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| [[Elasticity (economics)|Elasticity]] measures the responsiveness of one economic variable to a change in another. The most commonly used is the [[price elasticity of demand]], which measures the percentage change in quantity demanded resulting from a 1% change in price. Demand is said to be ''elastic'' when the percentage change in quantity exceeds the percentage change in price, and ''inelastic'' when it is smaller.<ref name="Marshall1890"/>
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| Other elasticities include:
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| * [[Income elasticity of demand]] – the responsiveness of quantity demanded to a change in consumer income.
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| * [[Cross-price elasticity of demand]] – the responsiveness of demand for one good to a change in the price of another (used to identify [[substitute good|substitutes]] and [[complement good|complements]]).
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| * [[Price elasticity of supply]] – the responsiveness of quantity supplied to a change in price.
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| Elasticity is critical for understanding how taxes, subsidies, and price controls affect market outcomes, and for firms setting prices to maximize revenue.<ref name="Pindyck2018"/>
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| ===Consumer theory===
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| [[Consumer choice|Consumer theory]] models how consumers allocate their income among goods and services to maximize their [[utility]]. It is built on the concepts of [[preference]]s (represented by [[indifference curve]]s), the [[budget constraint]], and the resulting [[demand curve]].<ref name="Varian2014"/>
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| Key ideas include:
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| * [[Diminishing marginal utility]] – the additional satisfaction from consuming each extra unit of a good declines as consumption increases.
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| * [[Indifference curve]]s – curves showing all combinations of two goods that provide the same level of satisfaction.
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| * [[Marginal rate of substitution]] – the rate at which a consumer is willing to trade one good for another while maintaining the same utility.
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| * [[Income effect]] and [[substitution effect]] – the two channels through which a price change affects quantity demanded.
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| Consumer theory derives the demand curve from the underlying assumption of utility maximization and explains why demand curves slope downward.<ref name="MasColell1995"/>
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| ===Production theory===
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| [[Production theory]] studies how firms transform [[factor of production|factors of production]]—typically categorized as [[labor]], [[capital (economics)|capital]], and [[land]]—into output. The [[production function]] expresses the maximum output obtainable from given inputs.<ref name="Pindyck2018"/>
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| Important concepts include:
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| * [[Marginal product]] – the additional output produced by adding one more unit of an input, holding other inputs constant.
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| * [[Diminishing returns]] – as additional units of a variable input are added to fixed inputs, the marginal product eventually declines.
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| * [[Economies of scale]] – the cost advantages that arise as the scale of production increases, leading to lower average cost per unit.
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| * [[Short run and long run]] – in the short run, at least one factor of production is fixed; in the long run, all inputs are variable.
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| ===Costs===
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| [[Cost]] analysis is central to firm decision-making. Key cost concepts include:
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| * [[Fixed cost]] – costs that do not vary with output (e.g., rent).
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| * [[Variable cost]] – costs that change with output (e.g., raw materials, labor).
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| * [[Marginal cost]] – the cost of producing one additional unit of output.
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| * [[Average cost]] – total cost divided by output.
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| * [[Opportunity cost]] – the value of the next-best alternative forgone; a core concept in economic reasoning.<ref name="Mankiw2021"/>
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| Firms maximize profit by producing up to the point where [[marginal revenue]] equals [[marginal cost]].
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| ===Market structures===
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| Microeconomics classifies markets according to the number of firms, the type of product, barriers to entry, and the firm's market power:
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| * [[Perfect competition]] – many small firms selling an identical product, no barriers to entry, and firms are [[price taker]]s. In the long run, economic profit is driven to zero.
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| * [[Monopolistic competition]] – many firms selling differentiated products, with some degree of market power and relatively free entry.
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| * [[Oligopoly]] – a few large firms dominating the market, with strategic interdependence among firms; often analyzed using [[game theory]].
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| * [[Monopoly]] – a single firm selling a unique product with high barriers to entry; the firm is a [[price maker]] and can restrict output to raise price above marginal cost.<ref name="Pindyck2018"/>
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| Each market structure has different implications for efficiency, consumer welfare, and the need for [[antitrust]] regulation.
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| ===Market failure and government intervention===
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| Microeconomics also identifies conditions under which the free market fails to allocate resources efficiently:
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| * [[Externality]] – costs or benefits that spill over to third parties not involved in a transaction (e.g., [[pollution]] as a negative externality).
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| * [[Public good]]s – goods that are non-excludable and non-rivalrous (e.g., national defense), which the private market tends to underprovide.
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| * [[Information asymmetry]] – when one party to a transaction has more information than the other (e.g., the [[lemons problem]] in used-car markets), potentially leading to [[adverse selection]] and [[moral hazard]].
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| * [[Market power]] – monopolies and oligopolies that restrict output and raise prices above competitive levels.<ref name="Stiglitz2015"/>
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| When market failure occurs, government intervention—through [[tax]]es, [[subsidies]], [[regulation]], or the provision of public goods—may improve social welfare. However, economists also recognize the possibility of [[government failure]], where intervention itself may be inefficient or counterproductive.<ref name="Buchanan1987"/>
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| ==Game theory==
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| [[Game theory]] is the study of strategic decision-making among interdependent agents. It was pioneered by [[John von Neumann]] and [[Oskar Morgenstern]] in ''Theory of Games and Economic Behavior'' (1944), and further developed by [[John Forbes Nash Jr.]] in the 1950s, who introduced the concept of [[Nash equilibrium]]—a situation in which no player can improve their payoff by unilaterally changing their strategy.<ref name="Myerson1991"/>
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| Game theory is widely used in microeconomics to analyze [[oligopoly]] behavior, [[bargaining]], [[auction]]s, and the provision of [[public goods]]. Famous examples include the [[Prisoner's Dilemma]], which shows that individually rational choices can lead to collectively suboptimal outcomes, and the [[Tragedy of the Commons]], which illustrates the overuse of common-pool resources.<ref name="Dixit2008"/>
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| ==Welfare economics==
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| [[Welfare economics]] evaluates the economic well-being of society. It uses the concepts of [[consumer surplus]] (the difference between what consumers are willing to pay and what they actually pay) and [[producer surplus]] (the difference between the price received and the marginal cost of production) to measure the total surplus generated by a market.<ref name="Varian2014"/>
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| Under perfect competition, the equilibrium maximizes total surplus, yielding a [[Pareto efficiency|Pareto-efficient]] allocation. Market interventions such as [[price ceiling]]s, [[price floor]]s, and [[tax]]es create [[deadweight loss]]—a reduction in total surplus caused by distorted prices. The [[First Fundamental Theorem of Welfare Economics]] states that a competitive equilibrium is Pareto-efficient, while the [[Second Fundamental Theorem of Welfare Economics]] states that any Pareto-efficient allocation can be achieved through lump-sum redistribution and market trading.<ref name="MasColell1995"/>
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| ==Applications==
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| Microeconomic analysis is applied across a wide range of fields, including:
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| * [[Labor economics]] – the study of wages, employment, and the labor market.
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| * [[Industrial organization (economics)|Industrial organization]] – the study of firm behavior, market structure, and regulation.
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| * [[Public economics]] – the analysis of government taxation and expenditure.
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| * [[Health economics]] – the application of microeconomic tools to health and healthcare markets.
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| * [[Financial economics]] – the study of asset pricing, risk, and investment decisions.
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| * [[Environmental economics]] – the study of externalities and the design of environmental policy.
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| * [[Behavioral economics]] – the integration of psychological insights into economic decision-making, challenging the assumption of perfect rationality.<ref name="Kahneman2011"/>
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| ==See also==
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| * [[Economics]]
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| * [[Macroeconomics]] | | * [[Macroeconomics]] |
| * [[Supply and demand]] | | * [[Supply and demand]] |
| * [[Market failure]] | | * [[Market structure]] |
| * [[Perfect competition]] | | * [[Welfare economics]] |
| * [[Game theory]] | | * [[Game theory]] |
| * [[Utility]]
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| * [[Opportunity cost]]
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| ==References== | | == References == |
| <references> | | |
| <ref name="Mankiw2021">Mankiw, N. Gregory (2021). ''Principles of Economics'' (9th ed.). Cengage Learning. ISBN 978-0-357-13399-4.</ref>
| | <references /> |
| <ref name="Samuelson2010">Samuelson, Paul A.; Nordhaus, William D. (2010). ''Economics'' (19th ed.). McGraw-Hill. ISBN 978-0-07-351125-8.</ref>
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| <ref name="Varian2014">Varian, Hal R. (2014). ''Intermediate Microeconomics: A Modern Approach'' (9th ed.). W. W. Norton. ISBN 978-0-393-91920-0.</ref>
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| <ref name="Smith1776">Smith, Adam (1776). ''An Inquiry into the Nature and Causes of the Wealth of Nations''. W. Strahan and T. Cadell.</ref>
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| <ref name="Blaug1997">Blaug, Mark (1997). ''Economic Theory in Retrospect'' (5th ed.). Cambridge University Press. ISBN 978-0-521-57701-2.</ref>
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| <ref name="Marshall1890">Marshall, Alfred (1890). ''Principles of Economics''. Macmillan.</ref>
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| <ref name="Myerson1991">Myerson, Roger B. (1991). ''Game Theory: Analysis of Conflict''. Harvard University Press. ISBN 978-0-674-34116-6.</ref>
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| <ref name="Pindyck2018">Pindyck, Robert S.; Rubinfeld, Daniel L. (2018). ''Microeconomics'' (9th ed.). Pearson. ISBN 978-0-13-418424-0.</ref>
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| <ref name="MasColell1995">Mas-Colell, Andreu; Whinston, Michael D.; Green, Jerry R. (1995). ''Microeconomic Theory''. Oxford University Press. ISBN 978-0-19-507340-2.</ref>
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| <ref name="Stiglitz2015">Stiglitz, Joseph E.; Walsh, Carl E. (2015). ''Economics'' (4th ed.). W. W. Norton. ISBN 978-0-393-93462-3.</ref>
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| <ref name="Buchanan1987">Buchanan, James M. (1987). ''Economics: Between Predictive Science and Moral Philosophy''. Texas A&M University Press. ISBN 978-0-89096-340-2.</ref>
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| <ref name="Dixit2008">Dixit, Avinash K.; Nalebuff, Barry J. (2008). ''The Art of Strategy: A Game Theorist's Guide to Success in Business and Life''. W. W. Norton. ISBN 978-0-393-06243-2.</ref>
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| <ref name="Kahneman2011">Kahneman, Daniel (2011). ''Thinking, Fast and Slow''. Farrar, Straus and Giroux. ISBN 978-0-374-27563-1.</ref>
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| </references>
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| ==External links==
| | [[Category:Economics]] |
| * [https://www.econlib.org/ Library of Economics and Liberty]
| | [[Category:Microeconomics]] |
| * [https://www.aeaweb.org/ American Economic Association]
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| * [https://www.khanacademy.org/economics-finance-domain/microeconomics Khan Academy: Microeconomics]
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